IHTEF 4th International Hospitability, Tourism & Eco-sustainability Forum

OLUGBENGA SUNDAY,
CEO, Tojum Hospitality Group 

What we do, personally we , recruit and train people at the same time rebrand hotels.

The truth of the matter is that the Industrial is growing already that just the truth. What we need to do is to start doing right from the building, and if you want to build a hotel engage a consultant and in the area of serving let improve on it. We need to implement high government policy that need to encourage the industry mostly in the issue of light, if the light is regular we will do more ,fix light that is the area am going . Because the cost is too high & discourages the investor from outside the countries .

Recently will start granting interviews to journalist like this, I could remember last year I was in a tourism that paid, addressing the issues of tax and power. That what we do at the rebrand, keeping talking at the social media and every platform we have opportunity , we talked about challenges. Like today now we emphasis on Government policy and challenges in the industry and plead unto them to wake up. Yes now, digital is everywhere, we have smart phones, hand draw phones, internet, so Nigeria should be 24th Century of our digital marketing innovation. The truth of the matter is that we need willingness, conscious people to start taking advantages in the fact that we can reach other people from other countries, and the whole world right there.

Every hotel should take the advantage of digital marketing, because it is cheap that you can use to reach as many as possible you want on digital market.

As I said earlier, every hotel should create a section for digital marketing. And the manager should be aside, he can only supervise. Let the professional be allowed to handle that section and at most it will go along way to the industries.

The government should embrace ICT and our school systems also improve ICT system training, so that the youth will be prepared before coming to the field. In the matter of fact we have some hotels owners and managers that they don’t even have Instagram page not to talk of  Facebook  e.t.c. we need more orientation and government should put more effort in the case like this, investing on ITC  in the educational system.